At Norton, we create more than motorcycles. We create exceptional beauty, and instill our products with a dynamic desire that connects riders with their machines in a harmonious and embracing environment. More than just looking good, a Norton is always modern, dramatic, and emotional. All that starts with Design, the creative heart of Norton.

All our motorcycles start their life with a clear design language to ensure that any Norton possesses the ‘must have’ desirability that is found in all the worlds best luxury products. This desirability flows through every element of the brand.

Capturing world-class talent across disciplines including Designers, Class-A Surfacing, and CMF (Colour, Materials, and Finishes), Design drive every visual and tactile interaction our customers have.