The Digital and Artificial intelligent(D&AI) department plays a critical role in driving innovation, competitiveness, and efficiency through the strategic use of digital technologies and AI.

Also, D&AI department is responsible for identifying and evaluating emerging digital technologies and AI solutions that can benefit the organization. This includes assessing their feasibility, scalability, and potential impact on business processes.

As a team we always begin by understanding the organization's strategic goals and identifying areas where data and AI can create value. This might involve collaborating with business units and stakeholders to define specific objectives.