Head of Aftersales - USA
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We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
The Head of Aftersales is responsible for driving exceptional customer satisfaction, revenue growth, and brand loyalty through the effective management of aftersales operations. This includes overseeing technical support, warranty management, distribution, dealer service network performance, and customer care across the North America. The role requires strategic leadership, operational excellence, and a deep passion for the motorcycle industry.
Duties/Responsibilities
Strategic Leadership & Planning
- Develop and execute the North American aftersales strategy aligned with overall business objectives.
- Define service standards and policies that reflect the brand’s premium positioning.
- Set annual budgets, KPIs, and growth targets for the aftersales division.
Dealer & Service Network Management
- Lead dealer service network development, including onboarding, training, and performance management.
- Implement service quality audits and improvement programs to ensure consistent, high-quality customer experiences.
- Drive dealer engagement through workshops, technical bulletins, and best practice sharing.
Customer Service & Experience
- Oversee customer service teams to ensure rapid resolution of technical issues and customer inquiries.
- Establish feedback loops to monitor satisfaction and identify opportunities for service improvement.
- Handle complex or escalated customer cases with a hands-on, solution-driven approach.
Revenue Growth & Brand Loyalty
- Identify and execute new aftersales revenue streams, including service packages, extended warranties, and branded experiences.
- Champion retention programs to increase repeat business and lifetime customer value.
Personal Specification
- Industry Knowledge: Proven experience in motorcycle, automotive, or powersports aftersales leadership.
- Leadership: Minimum 8+ years in senior aftersales roles, with experience managing multi-site or national operations.
- Technical Understanding: Solid knowledge of motorcycle mechanics, diagnostics, and dealer service operations.
- Customer-Centric: Track record of improving service quality and customer satisfaction metrics.
- Commercial Acumen: Strong understanding of aftersales P&L, revenue drivers, and operational efficiency.
- Communication: Exceptional interpersonal, negotiation, and stakeholder management skills.
- Systems & Tools: Experience with dealer management systems (DMS), CRM platforms, and service analytics tools.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
- Department
- Commercial
- Role
- Ownership Experience
- Locations
- USA Offices
- Remote status
- Hybrid
- Employment type
- Full-time
About Norton Motorcycles
Join one of the most iconic brands in the motorcycle industry. We are in a pivotal moment of our history, and therefore the right candidates will be able to help us secure future success, drive value from innovation, and create a quality-driven, indomitable legacy.
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