We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

As an Area Sales Manager, you will play a key role in driving the commercial success of Norton Motorcycles across a designated region of the UK. Acting as the primary relationship manager for our authorised dealership network, you will work closely with sales partners to maximise motorcycle, parts, garments and accessories sales while ensuring the highest standards of brand representation and operational performance.

This is a highly collaborative, field-based position that requires regular travel to dealerships across the UK, alongside attendance at our Headquarters in Shirley, Solihull.

Duties/Responsibilities:

• Develop and maintain strong, productive relationships with Norton Motorcycles' authorised sales partners

• Manage dealership performance, ensuring compliance with contractual obligations, operational standards and brand expectations

• Drive motorcycle sales performance across your allocated geographical territory

• Maximise sales of genuine Norton parts, garments and accessories through the dealer network

• Monitor, analyse and report dealership sales activities in line with agreed reporting standards

• Prepare and present KPI reports and supporting performance documentation for senior management

• Identify performance improvement opportunities and work collaboratively with dealerships to implement effective action plans

• Identify, evaluate and develop opportunities to expand the Norton dealership network within your assigned territory

• Provide market insights, competitor intelligence and customer feedback to support business planning and commercial decision-making

• Represent Norton Motorcycles professionally at dealer meetings, events and other business activities as required

Requirements

We're looking for a commercially driven relationship manager with a passion for delivering results and building successful partnerships.

Essential

• Degree in Business Management or a related discipline, or a minimum of three years' experience in a comparable sales or account management role.

• Proven experience managing customer or dealer relationships and driving sales performance.

• Strong commercial awareness with the ability to interpret sales data and performance metrics.

• Excellent communication, negotiation and stakeholder management skills.

• Highly organised with strong planning and reporting capabilities.

• Full UK motorcycle licence.

• Full UK driving licence and willingness to travel extensively across the UK.

Desirable

• Experience within the motorcycle, automotive or wider powersports industry.

• Previous experience working with dealership or franchise networks.

• Experience working within a start-up or high-growth business environment.

• Passion for premium automotive or motorcycle brands.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

• Competitive salary package that recognises your skills and experience.

• 33 days of holiday (inc. Bank Hols) to relax and recharge.

• Generous pension scheme that sets you up for the future, with access to personalised advice.

• Private Medical Insurance and a Cash Back Programme to keep you feeling your best.

• Life insurance (4x salary) because we've got your back no matter what.

• FREE fruit, got to have your five-a-day!

• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.

• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

• A diverse and international team that brings together different perspectives, backgrounds, and experiences.

• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

• Want to go green? You can enjoy free electric bicycle hire.

• Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS