We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

We’re seeking a Brand Partnerships Manager to lead the charge in developing and executing high-impact collaborations with brands that complement and amplify the Norton lifestyle. This role will play a key part in shaping how Norton shows up in the world—through authentic partnerships, co-branded campaigns, and experiences that resonate with riders everywhere.

Key Responsibilities

• Identify and pursue partnership opportunities across apparel, lifestyle, motorsport, technology, beverage, and other aligned industries
• Own end-to-end partner relationships—negotiation, execution, communication, and ongoing growth
• Work cross-functionally with creative, product, events, and digital teams to bring partnership activations to life (co-branded content, product drops, social media campaigns, event sponsorships, etc.)
• Lead deal structuring, contract development, and budget allocation in partnership agreements
• Set and measure KPIs to evaluate the success of each partnership, provide regular performance reports, and optimise future efforts
• Stay ahead of trends in both the motorcycle scene and lifestyle markets to keep the brand on the cutting edge of culture
• Represent Norton at key events, trade shows, and industry meetups to build network and spot opportunities

Qualifications

• 4+ years of experience in brand partnerships, strategic alliances, business development, or marketing
• Demonstrated success in building and managing brand collaborations (bonus points for lifestyle or motorsports experience)
• Deep knowledge of, and passion for - motorcycles, and the broader enthusiast community
• Strong communication, negotiation, and relationship management skills
• Creative thinker with a business-savvy, metrics-driven mindset
• Highly organised, proactive, and able to thrive in a fast-paced, cross-functional environment
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

💰 Competitive salary package that recognises your skills and experience

🌴A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge

👴 Generous pension scheme that sets you up for the future, with access to personalised advice.

🚑 Private Medical Insurance and a Cash Back Programme to keep you feeling your best

💸 Life insurance (4x salary) because we've got your back no matter what

🍌FREE fruit, got to have your five-a-day!

🩺WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

🚀 Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

💡 Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

🌍 A diverse and international team that brings together different perspectives, backgrounds, and experiences.

🎉 Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

🚴‍♂️Want to go green? You can enjoy free electric bicycle hire

🚗 Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS