We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The role

In this role, you will lead the design and development of our global merchandise and riding gear portfolio — fusing functionality, performance, and authentic brand expression. You’ll work closely with product designers, external suppliers, licensing partners, and cross-functional teams to bring compelling collections to market. These products are designed for riders as well as for our broader community of brand fans deepening the connection between them and the spirit of Norton.

Reporting to the Global Director of Alt Revenue, this is a highly creative and commercially minded role, critical to expanding both customer loyalty and alternative revenue streams.

Duties/Responsibilities

Product Design & Development

• Lead the end-to-end design and development process for branded merchandise and technical riding gear — from concept sketches through to production.
• Issue detailed technical packages (tech packs) for all products to ensure seamless communication with suppliers and manufacturers.
• Ensure product designs reflect brand identity, meet performance expectations, and satisfy customer lifestyle needs.
• Partner with external designers and suppliers to bring high-quality, on-brand products to market.
• Conduct trend research, customer feedback reviews, and competitive benchmarking to inform design direction.

• Under the direction of the Global Director of Alt-Revenue, work alongside the Alt-Rev merchandiser to define seasonal and long-term product roadmaps for merchandise and gear categories.
• Ensure the delivery of product collections is aligned to key brand moments, launches, and regional market needs.
• Oversee all sampling, fit approval, and product testing to ensure the highest levels of quality, safety, and durability, especially for riding gear.

• Establish strong relationships with global vendors, material suppliers, and manufacturing partners.
• Support supplier selection and onboarding processes to ensure ethical sourcing, quality standards, and lead time commitments.
• Work with licensing and legal teams to manage branding guidelines and IP protection on all third-party manufactured products.

Cross-Functional Collaboration

• Partner with marketing, retail, aftersales, and eCommerce teams to align product development with commercial and promotional strategies.
• Collaborate with brand and design teams to ensure all merchandise and apparel items reflect the company's visual identity and customer values.
• Work closely with inventory planning and logistics teams to ensure smooth product launches and replenishment cycles.

Personal Specification

• 10+ years of experience in apparel, merchandise, or technical gear design & development, ideally in the automotive, motorcycle, sportswear, or lifestyle sectors.
• Strong portfolio demonstrating creative and commercially successful product development.
• Deep knowledge of materials, fit, construction, and performance standards for both apparel and technical gear.
• Experience working directly with global suppliers and overseeing production from concept to delivery.
• Highly collaborative — able to balance creativity, technical requirements, and business goals.
• Strong understanding of customer lifestyle trends, especially within premium automotive or motorcycle communities.
• Detail-oriented and organised, with a proven ability to manage multiple design projects simultaneously.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

💰 Competitive salary package that recognises your skills and experience

🌴A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge

👴 Generous pension scheme that sets you up for the future, with access to personalised advice.

🚑 Private Medical Insurance and a Cash Back Programme to keep you feeling your best

💸 Life insurance (4x salary) because we've got your back no matter what

🍌FREE fruit, got to have your five-a-day!

🩺WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

🚀 Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

💡 Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

🌍 A diverse and international team that brings together different perspectives, backgrounds, and experiences.

🎉 Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

🚴‍♂️Want to go green? You can enjoy free electric bicycle hire

🚗 Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS